What the EU AI Act actually changes for brands and IP?
What the EU AI Act actually changes for brands and IP: Transparency obligations for AI-generated content. AI-related litigation and licensing regarding the use of copyrighted content increased significantly in 2025. The EU AI Act accelerates this pressure: systems that generate synthetic content — text, images, audio, video — are now required to disclose that the content is AI-generated. For brands using AI in marketing, advertising, or product content, this creates a new co
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